Manufacturers

Friday, Nov 06, 2009

Introducing Yarraa Points

David BedeWe will soon be adding a new feature to your one-stop after-purchase resource: Yarraa Points.

Yarraa Points is a loyalty programme that benefits you and your consumers alike. Consumers earn Yarraa Points every time they register a new purchase, a warranty, or even an older product that they’ve owned for a while. They also earn Yarraa points for service requests, or recycling requests, shipping or insurance services purchased through a Yarraa link, and for referring friends to Yarraa. Newly minted Yarraa users also get a bonus just for signing up. When consumers have earned enough Yarraa points, they’ll be eligible for prizes from us or services from participating Yarraa partners (subsidised by us, of course).

What is the benefit for you, the manufacturer? In exchange for honouring Yarraa points, you will be eligible for rewards of your own. Your balance of redeemed Yarraa Points will be updated automatically, and will be displayed on your Yarraa home page. When you have redeemed enough Yarraa Points, you can exchange them for such rewards as free credits for contacting your end users directly, reduced subscription renewals, and banner ads. We’ll have lots more information about the rewards – and the Yarraa Points programme – shortly, so check back here for details!

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