Retailers
Wednesday, May 20, 2009
What would you pay for a customer loyalty program?
Regardless of the strength of an economy, customer loyalty remains a much sought after gain for an organization. Whether you are a locally owned small retail kitchenware shop or a major department store, keeping customers happy is the ultimate goal in many marketing and business plans.
What many smart retailers know is that customer satisfaction does not end at the point of sale. In these times, peace of mind for a consumer is vital. Consumers want a guarantee that customer service will not only be evident at the point of sale but long after. Product price isn't always a guarantee that customers will come back - in these times, customers want to know that if something goes wrong, the retailer that they bought their product from will be able to take away the stress of product repair and replacement.
What would you pay to ensure that the process of product warranty goes smoothly? Yarraa, an online service that eases the process of communication from retailer, to customer, to service centers, is a free service to both consumer and retailers. Utilizing the concept of "reverse logistics", Yarraa will allow you to register a customer's product on their behalf as well as bring up the entire history of a product's repair information should your customer require the status of the repair. The result? Customer satisfaction, leading to word of mouth advertising and continued sales.
This is only scratching the surface of what Yarraa can do for retailers - and as a free service, it's definitely worth the time invested to gain customer retention and loyalty.
Posted at 07:29PM May 20, 2009 by Frank Spencer in General | Comments [0]
